What social media level are you on?
It's critical to have a presence on social media in today’s marketplace but you don’t need to be on every platform. It’s more effective to focus on creating high quality content for a few key channels that align with your target market, rather than having several relatively inactive accounts.
No matter which level you are on, having a consistent approach and presence builds your brand voice, creates trust, generates leads, and provides a genuine connection to buyers.
Consider your social media profiles. Which category aligns with your current level of activity?
Informative
You share regular posts, reacting to what’s happening in your business and industry.
Engaging
You plan ahead and schedule regular posts including a combination of photos, videos and links. You actively direct people to your website in all your updates and tag your stakeholders. You are relatively quick to respond to comments and messages.
Interactive
You have a combination of scheduled and real-time posts, tagging stakeholders, creating and sharing your own content such as blogs, producing ‘stories’, timely and live videos, commenting on stakeholder and key influencer content, and responding to trending topics. You often engage in real-time conversations.
There are some practical ways to ensure your social media presence is consistent and well thought out. The first step is to create a social media strategy identifying your target audiences and key themes. Effective implementation depends on your availability to engage users and the tools you utilise. Be honest regarding the level of time and attention you can contribute to social media so you can maintain your accounts over the long term.
The final aspect of successful social media is reviewing insights and analytics to continually optimise content and get the most out of your accounts.
Social media management, advertising & content boosters
Social media is important for business because it builds your brand voice, creates trust, and provides a genuine connection to stakeholders. We grow loyal followers on various channels through thoughtful planning, compelling content, and genuine dialogue.
An engaging online presence is underpinned by compelling and original content, such as photographs, videos and articles. We are available to boost your content library as a on-time deal or on an ongoing basis, whether you require Boomerang videos at a special event or photos of a project over time. We have a network of professionals on the ground in various locations that we partner with.
You can also enhance your brand visibility and increase website traffic through cost-effective social media advertising. We run split tests to optimise results and prepare analytics and insight reports to help you understand how your ads are performing.
Social media content activities include:
Creating a social media strategy in line with your business objectives and regular liaison to understand your shifting priorities and upcoming events
Drafting a monthly calendar of updates for your social media accounts, with at least one post per day
Managing scheduling of updates approved in advance and/or implementing content in real time, depending on your needs and objectives
Customising posts by incorporating relevant photos, tagging stakeholders and using hashtags
Monitoring and responding to questions
Analytics reporting and commentary to review performance and continually improve reach and engagement
Social media advertising activities include:
Recommending Facebook/Instagram campaigns and developing ad copy and imagery
Implementation, monitoring and refinements to optimise ad performance
Split testing ad creative and/or copy to understand what resonates with the target market and audience